Today I read the editorial "Assessment and evaluation is not a gut feeling: integrating assessment and evaluation into library operations" in the April JMLA (coming soon to the PMC) by our own Claire Hamasu and Betsy Kelly.  Congratulations to both of them! 

The message is important: we have to incorporate assessment and evaluation into our work so that we can effectively tell the story of what we do for our parent institutions to the people who determine our budgets and even our continued existence.

Do you know what is important to your parent institution?  Are you familiar with its strategic plan?  How do you demonstrate to your leadership that your work as a librarian and your library resources and services contribute? 
Comments?  Ideas?  Suggestions?